A Good Recovery is No Accident.

Your Personal Injury Law Firm Serving Sarasota, Manatee County & All of Southwest Florida

Celebrating 100 Years of Legal Service in Sarasota

1925–2025 | A Century of Commitment. A Legacy of Justice.

For four generations and counting, the Robertson family has stood by the people of Sarasota and Southwest Florida. From courtroom victories to community leadership, our legacy of service began in 1925 — and lives on today through The Robertson Law Firm.


Learn more about our legacy →

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$245K

Product Liability Settlement

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$350K

Car Accident Settlement

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$293K

Motorcycle Accident Settlement

$200K

Car Accident Settlement

$225K

Truck Accident Settlement

$450K

Car Accident Settlement

$639K

Slip-and-Fall Jury Verdict


$110K

Car Accident Settlement

$245K

Product Liability Settlement

$350K

Car Accident Settlement

When your life has been turned upside down by an accident, The Robertson Law Firm delivers the skilled representation and personal care you deserve.

Led by Bill Robertson, a fifth-generation Sarasota attorney, our firm is built on a century of service to Floridians and a relentless pursuit of justice for the wrongfully injured. Whether you’re navigating the aftermath of a car crash in Sarasota, a motorcycle accident in Fort Myers, or the wrongful death of a loved one in Tampa, we are here to help you move forward.

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Bill Robertson

A Nationally Recognized Personal Injury Attorney with Sarasota Roots

Bill Robertson has spent over 36 years advocating for clients across Florida. After leading one of Sarasota’s oldest law firms as CEO, he founded The Robertson Law Firm in 2020 to provide more direct, community-centered representation.


In his career, Bill has taken on notable high-impact cases across Florida and beyond, earning him national media recognition — including features in the Herald-Tribune and coverage by Fox News’ Geraldo Rivera.

Some of his most notable work includes:


  • Representing the cities of Sarasota and Bradenton Beach, as well as local hotels, real estate firms, and other businesses, in claims against BP following the 2010 Deepwater Horizon oil spill, recovering significant economic damages.
  • Advocating for U.S. Marines, Army soldiers, Navy sailors, and Air Force personnel in lawsuits against 3M, involving defective combat earplugs that led to hearing loss and other serious injuries — a case featured in the Herald-Tribune.
  • Representing the cities of Sarasota and Palmetto in litigation against major pharmaceutical manufacturers and distributors, seeking accountability for their role in the opioid epidemic.

Our Practice Areas

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Car accidents

When negligence on the road leaves you injured, we’re ready to help you pursue maximum compensation

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Motorcycle accidents

When careless drivers put motorcyclists at risk, the consequences can be life-altering.

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Trucking accidents

Crashes involving semi-trucks, 18-wheelers, and commercial vehicles often lead to devastating injuries and complex legal issues.

Achieving Results Like These  Throughout Florida.

  • $35 MILLION in BP Deepwater Horizon oil spill cases

  • $6.75 MILLION for an injured motorcyclist

  • $3.5 MILLION in an auto accident case

  • $2.75 MILLION for injured pedestrians

  • $1.7 MILLION against the Federal Aviation Administration

A Family-Run Law Firm With Deep Roots in Sarasota.

Committed to Veterans. Committed to Community.

Bill Robertson, a fifth-generation Sarasota attorney, follows the legacy of his grandfather and great-grandfather, who established the Robertson and Robertson Law Firm in 1925. His grandfather was a former Sarasota mayor and WWI veteran, and his family has a history of military service, with both his father and uncle serving in WWII. His mother was a founding member of the Junior League of Sarasota in the 1950s, supporting at-risk women and children. The Robertson family has served Sarasota for nearly a century, and Mr. Robertson is proud to protect the injured and support veterans, continuing the family legacy.


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Learn more About Our Values
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In The News:

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I was in an accident in and suffered injuries that upset my life. I incurred medical bills that I was not sure I could pay. Mr. Robertson secured me a settlement for more than I was expecting that paid all my bills and left me a nice sum for my pain and suffering from the accident. I would highly recommend him to anyone who has had an accident and wants someone to aggressively represent them and secure the settlement you need.

- R.M.

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Bill, his staff, and associates did a masterful job of getting my son a healthy settlement. I don't wish a personal injury case on anyone but should that happen, I don't think you could have a better representative fighting for your well being than the Robertson Law Firm, P.A.

- B.W.

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You Deserve Trusted, Proven Representation

Schedule your free consultation with a no win, no fee personal injury attorney in Sarasota, FL or get answers from an affordable personal injury lawyer today. When you’re ready to take the next step, we’ll be here — ready to stand by you.